FIRESIDE CHAT SERIES EP.3

Kitty: What attracted you to make loungue wear?

Charlotte: I decided to make nightwear to make going to bed or relaxing even more exciting. I really believe that sleep and rest are some of the most important, sacred times of each day. When we have proper rest and relaxation we tend to live happier and healthier lives. 

I was looking around for some pyjamas which would make me want to have a better nighttime routine but I couldn’t find the perfect ones for me. 

At the same time, I was working in a bridal boutique that specialised in eco-friendly gowns which used bamboo silk, I fell in love with the material and every night I wanted to sleep in one of the gowns. The pyjamas that I make really do come from a place of love from me because I want everyone to sleep better so that they can ultimately be happier. The pyjamas are just my way of making something that will hopefully make my customers happier and that they can treat themselves every night to luxurious rest. 

Shop Charlotte Dunn Design here

Kitty: Why 🌶?

Charlotte: The Basque Edition is inspired by the Espelette Peppers which I see dried and hanging in bars, restaurants and outside houses in Briattiz. Biarritz is my favourite place in the world so it was always going to inspire my designs. It is the place where I feel the most relaxed and where I always sleep the best - I have so many fond memories of sitting outside of restaurants in the sunshine with family and friends surrounded by these peppers. I  just enjoy being able to inject these memories into the designs. 

Kitty: What makes you care about being sustainable? 

Charlotte: From an environmental perspective, it’s just a love of nature that makes me care about sustainability. I love being out in nature, whether that is in the sea, in mountains or just in a garden and this love has driven me to learn how we can protect our natural world. I also don’t really think it is a choice anymore, we all have to care about being sustainable now.

My contribution to my commitment is to do my research, to work with only organic and GOTS certified materials and to work exclusively with ethical factories. I make it a priority for my business to stay close and informed about our entire supply chain so that I know who is making the clothes, the working conditions of everyone involved and the production process of our materials.

Kitty: How can the fashion industry help to fight the climate crisis?
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Charlotte: By encouraging consumers to make mindful choices and to buy less but buy higher quality items which last a long time. ​

Shop Charlotte Dunn Design here

Kitty: Do you believe that humans will survive from the climate crisis? If you were a policy maker, what policy would you change? 

Charlotte: I do believe that humans can achieve amazing things and make wonderful changes if we focus and make sustainability a priority. 

A policy that I would implement would be addressing the issue of transparency around the production process and supply chain for companies. If companies were required to provide this information then I believe it would change the production process for the better. When this information is offered to consumers, it allows people to make more informed decisions when purchasing an item.  If a company doesn’t share information about material productions or waste, for example, then consumers tend not to be aware of the impact which an item of clothing is causing. I do think that we need cultural shifts and transformation in order to stop environmental damage. When transpareny is offered hopefully this will force copanies to have better practices whilst encouraging consumers to be more conscious of their consumption.