Brand Overview
Founded in 2018, London-based Ninety Percent is redefining fashion with its ethical business model. They share 90% of their profits with workers and charitable causes, encouraging transparency and giving back to the community. Ninety Percent's designs focus on minimalist, everyday essentials crafted from sustainable materials like organic cotton, TENCEL™, and recycled fibers.
Ethical Business Model Ninety Percent’s innovative business model allows consumers to vote on where the brand’s profits are distributed, ensuring that both workers and charitable organizations benefit from each purchase.
Fit and Comfort
I wear a UK size 6 in Ninety Percent, and their pieces are true to size. The fabrics, particularly their organic cotton and TENCEL™, are breathable, soft, and perfect for layering during colder months.
Why I Love Ninety Percent
Ninety Percent’s commitment to sustainability and profit-sharing sets them apart in the ethical fashion space. Their clothes are not only comfortable and stylish but also come with the added bonus of knowing my purchase supports both workers and charitable causes. I particularly love their attention to detail, like their BioResin buttons and nickel-free zippers.
Sustainability
Ninety Percent’s focus on sustainability is evident in their use of certified organic materials and ethical production methods. They prioritize circular fashion by minimizing waste, promoting slow fashion principles, and supporting workers through fair labor practices.
Did You Know? Ninety Percent’s buttons are made from BioResin, a sustainable alternative to plastic, produced from trees, leaves, and other plant materials.
My Picks:
Apollo Trouser in Whisper White: Super comfy with a loose cut, perfect for weekends or casual workdays.
Suri Top: A winter wardrobe staple that pairs effortlessly with almost anything.
Signature Shirt: A classic white shirt with dramatic sleeves, perfect for elevating any outfit.
Style Tip: Pair Ninety Percent’s minimalist pieces with bold accessories for a polished, modern look.
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