In a world increasingly dominated by fast fashion, the Amsterdam-based sustainable brand O My Bag is taking bold strides to redefine Black Friday with a purposeful initiative: Better Friday. Through this campaign, O My Bag not only promotes sustainable shopping but also empowers communities and supports eco-conscious initiatives. Let’s explore how this movement is a game-changer for sustainable fashion enthusiasts and why it deserves your attention.
What Is Better Friday by O My Bag?
Better Friday, running from November 15 to December 2, replaces the frenzy of Black Friday discounts with meaningful impact. During this period, O My Bag will contribute 3% of all revenue to its Empowering Cycles Program in partnership with the Kolkata Mary Ward Social Centre (KMWSC). This program aims to provide a year’s supply of menstrual hygiene products to women working in the brand’s partner factories in India, enhancing their health, confidence, and productivity.
Empowering Women Through the Empowering Cycles Program
O My Bag’s commitment to sustainability goes beyond the environment—it’s about empowering people too. The Empowering Cycles Program is a shining example. By addressing menstrual health, the brand fosters healthier and more inclusive workplaces. Additionally, the program provides employment opportunities through the local production of sanitary pads, creating long-term benefits for the communities involved.
This initiative builds on O My Bag’s ongoing collaborations with KMWSC, including the Brickfield Schools project, showcasing the brand’s dedication to uplifting marginalized groups through education and employment.
O My Bag’s Second Chances Program: Sustainable Style Redefined
As part of Better Friday, O My Bag introduces the Second Chances Program, which highlights the importance of giving products a second life. Customers in the Netherlands, Belgium, and Germany can trade in their used O My Bag items for vouchers. These can be used to purchase pre-loved bags from the Second Chances collection or invest in a new bag.
This initiative promotes circular fashion by reducing waste and encouraging shoppers to embrace sustainable choices. Even “perfectly imperfect” pieces with minor flaws find new homes, proving that sustainability and quality go hand in hand.
Craftsmanship That Lasts a Lifetime
O My Bag champions durability with its lifetime guarantee on every product. By offering care guides and repair services, the brand ensures its bags are built to last. This aligns perfectly with its vision of inspiring mindful consumerism, where quality triumphs over quantity.
Why Better Friday Matters for Sustainable Fashion
Promoting Conscious Consumerism:Instead of excessive consumption, Better Friday encourages shoppers to make mindful purchases that support ethical practices and community empowerment.
Empowering Women Globally:By tackling menstrual health and providing employment opportunities, the initiative addresses key social issues in a sustainable and impactful way.
Advancing Circular Fashion:With the Second Chances Program, O My Bag proves that every bag deserves a second life, reducing waste and extending the lifespan of products.
Challenging Fast Fashion Norms:O My Bag is reshaping Black Friday into a celebration of ethical shopping, setting an inspiring precedent for the fashion industry.
Join the Better Friday Movement
From November 15 to December 2, be part of this transformative journey by supporting O My Bag. Your purchase goes beyond aesthetics—it becomes an investment in sustainability, women’s empowerment, and a better future for the planet.
Comments