Brand Overview
Paper London is a British contemporary fashion brand recognized for its bold colors, geometric shapes, and innovative designs. Drawing inspiration from art, architecture, and travel, their pieces are designed to make a statement while offering a fresh take on sustainable fashion.
Sustainability and Playful Aesthetics While Paper London doesn’t explicitly brand itself as a sustainable company, it has taken meaningful steps to improve its environmental and social impact by using recycled materials and producing limited quantities to reduce waste. They also offer a pre-loved platform, PAPERELOVE, encouraging circular fashion.
Fit and Comfort
I wear a UK 6 in Paper London’s tops and dresses and a UK 8 in their bottoms. Their designs are not only unique but also comfortable and fun to wear. I particularly love how vibrant their pieces are, making them perfect for special occasions.
Why I Love Paper London
I’m drawn to Paper London’s bold shapes and playful prints, which instantly elevate my mood. The brand’s commitment to reusing materials through their pre-loved and rental platforms is an innovative approach to sustainability that I admire.
Sustainability
Paper London has made strides toward sustainability by working with responsible suppliers and using recycled materials for their garments. Their pre-loved platform and limited production runs further support their mission to reduce fashion waste. Additionally, the brand allows customers to send back old swimwear to be recycled, reducing textile waste.
Circular Fashion Tip: By opting for Paper London’s rental or pre-loved services, you can reduce your environmental impact and contribute to a more sustainable fashion system.
My Picks:
Swimwear: Unique, colorful prints made from recycled plastic (rPET) make these swimsuits a staple for beach getaways.
Dresses: Vibrant and perfect for special occasions, Paper London’s dresses are unlike anything I’ve seen, making them a go-to for making a statement.
Pro Tip: Stand out with Paper London’s bold swimwear by pairing it with neutral beach accessories for a chic, effortless look.
Thank you for your support in choosing sustainable brands.
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