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Guide to Sustainable Fashion


Environmental Impact


Social and Ethical Concerns


Consumer Behaviour


Transparency and Accountability


Sustainable Practices

01 Environmental Impact

Resource Depletion

The fashion industry's heavy reliance on non-renewable resources, such as petroleum-based synthetic fibres (e.g., polyester), contributes to resource depletion and greenhouse gas emissions.

Chemical Use

The textile industry often relies on harmful chemicals, dyes, and finishes that can be detrimental to both the environment and the health of workers. These chemicals can pollute water sources and harm ecosystems.

Textile Waste

The fashion industry generates an enormous amount of textile waste, much of which ends up in landfills or is incinerated. Many textiles are not biodegradable, exacerbating the waste problem. Recycling programs frequently export garments to developing nations.

Energy Usage

The fashion industry consumes significant energy throughout its supply chain, from textile production and manufacturing to transportation and retail operations. Energy consumption primarily relies on fossil fuels, contributing to greenhouse gas emissions.

Transportation Emission

The global nature of fashion supply chains involves extensive transportation, leading to significant carbon emissions from shipping products and materials around the world.

02 Social and Ethical Concerns

Working Conditions

Labour conditions in the fashion industry, particularly in low-cost production countries, can be exploitative and unsafe. Workers may be subjected to low wages, long hours, and unhealthy working environments.

Ethical Concerns

Ethical issues encompass various aspects, including animal rights (e.g., fur and leather production), cultural appropriation, and the use of traditional designs without fair compensation or recognition.

Lack of Regulations

The fashion industry is often subject to weak or insufficient regulations, which can result in unsustainable practices and a lack of accountability for environmental and ethical violations.

03 Consumer Behaviour

Fast Fashion

The rapid turnover of fashion trends in the fast fashion industry encourages overconsumption and disposal of clothing, contributing to a culture of disposability and a significant environmental footprint.


The culture of overconsumption, driven by marketing and sales tactics, encourages people to buy more clothing than they need, leading to excessive production and waste.

Consumer Awareness

Many consumers are unaware of the environmental and ethical issues associated with the fashion industry, which can hinder the demand for sustainable alternatives.

04 Transparency and Accountability

Supply Chain Transparency

Lack of transparency in supply chains makes it challenging for consumers to know the origin and production conditions of the clothing they purchase, making it difficult to support ethical and sustainable brands.


Accountability mechanisms may involve third-party audits, reporting on sustainability goals and achievements, and actively addressing issues when they arise.

05 Sustainable Practices

Transitioning to a circular economy

Various initiatives and actions aim at reducing environmental impact and promoting responsible resource use. This includes practices like recycling, upcycling, minimizing waste, and designing products with a longer lifecycle. The goal is to create a more sustainable and efficient system where resources are conserved and reused, rather than being disposed of, to reduce the overall environmental footprint.

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